Jan
04

Don't Ever Give-up...

Don't Ever Give-up... Adapt and overcome!

 

A few years back, a very close friend of mine had a successful home business, and he set himself a big goal: he would grow his home-based business to a million-dollar enterprise within 5 years, so it would then look after itself and he would have more leisure time. I was excited for him!

 

I would see my friend every month or so. At first, he was very driven. His goal would give him purpose : he had a clear vision of where he wanted to go.

The business progressed well, but then it suffered a setback:  He was now reaching for larger contracts, and other businesses he was competing with were already well established and financially stronger. They were therefore able to reduce prices to keep their clients, which put a lot of pressure on his business to reduce his prices to an unsustainable level. 

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